We provide a full range of internet marketing services to help promote your website on the internet. Once you have launched your website, you need to ensure a steady stream a highly targeted traffic. Our internet marketing services are designed to do just that. We work with you to make sure that your website is constantly attracting a flood of visitors.
Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders”
In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing:
Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Mobile marketing is commonly known as wireless marketing. However wireless is not necessarily mobile. For instance, a consumer’s communications with a Web site from a desktop computer at home, with signals carried over a wireless local area network (WLAN) or over a satellite network, would qualify as wireless but not mobile communications
News Letter & Email Marketing
E-mail is one of, if not THE most cost effective, powerful and flexible forms of marketing. You can communicate your message to thousands of potential customers quickly, effectively and inexpensively.
By planning your campaigns, researching your audience and putting in place successful measurement processes its impact both on the audience and your sales could be significant.
While you might think this is just one more added complexity to the already complex task of running and growing your business, it actually presents all business owners with a tremendous opportunity, and one unrivalled in modern times.
Research shows that you have just 8 seconds to grab your website-visitors’ interest. They don’t call it “web-surfing” for nothing: people flit from website to website and if you don’t do something pretty amazing to grab their attention and break this pattern of behaviour, then your visitors will hit your site, stay for a few seconds… and then they’re gone; usually forever.
The same applies to your online marketing which needs to follow the AIDA formula – Attention, Interest, Desire, Action. Give your visitor an exciting and compelling promise that if he or she continues reading, you’re going to give them a HUGE reward for doing so.
Search Engine Optimisation & Search Engine Marketing
Getting your Website performing better doesn’t have to be a minefield. Search Engine Optimisation (SEO) has in recent years turned into an billion dollar industry in the US and is growing rapidly in the UK. Google currently commands the top spot.
Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM or otherwise known as Pay Per Click) which may deal with paid inclusion. When we complete any Web development we always take the time to install Google Analytics onto your website to help monitor your website performance. Analytics gives you valuble information on your visitors and traffic sources.
Doing it our way
By doing it our way your website will be much more accessible. Visitors will have a more user-friendly experience, and above-all, your unique hits will be up because more people will not only be able to find your content more easily, but will actually enjoy reading it much more.
Our search engine optimisation techniques focus on: -
- Structured and meaningful code that search engines can read easily.
- Writing good, but even more importantly, fresh content.
- Methodically submitting your website to directories proven to help rankings.
- Consultations on the best methods for obtaining helpful links with other websites.
- The fact that there are no short-cuts.
Search Engine Optimisation
SEO relates to the examination of a website to find any technical barriers that might be preventing a search engine from accessing a website’s content, and then identifying the most relevant site content and improving significant elements (primarily the page’s browser title) in order to help the search engine index the content most effectively.
Search Engine Marketing
SEM relates to the purchase of AdWords (or other online marketing media like banner ads). Search engine marketing is very controllable. You decide what you want to spend, which words or phrases you want to purchase, and exactly which page you want your ad to link to. Currently Google commands the top spot of SEM.